Build Trust and Become Their Go-To Expert
Cottage owners need reliable vendors, but marketing to them takes a personal, trust-focused approach. Here’s how to stand out.
Understand Cottage Owner Priorities
Cottage owners value reliability, seasonal timing, and clear communication — not flashy sales pitches.
🌿 Emphasize trust, long-term relationships, and availability 🌿 Offer flexible scheduling for seasonal needs 🌿 Highlight experience with rural or waterfront properties
Showcase Real-World Experience
Photos and examples of past cottage work can speak louder than ads or promises.
🛡️ Create a simple portfolio of finished projects 🛡️ Ask happy clients for short testimonials 🛡️ Highlight unique skills like dock repair, boathouse builds, or septic work
Be Easy to Find and Easy to Hire
Many cottage owners live hours away. Make it simple for them to contact you and book services remotely.
💧 Keep your website mobile-friendly and clear 💧 Offer easy quotes via phone, email, or online form 💧 Respond quickly to inquiries, even after hours
Think Seasonally
Marketing at the right time can make all the difference in seasonal cottage areas.
❄️ Start advertising opening services early in spring ❄️ Promote fall and winterization services before the rush ❄️ Offer “off-season check-in” services for absentee owners
Final Thoughts
Cottage owners are loyal once they trust you. Smart marketing now can build steady, long-term business for years to come.